How your older content could be hurting your rankings
This simple oversight can cripple your law firm’s Google results. Last week, I had a deep-dive discussion with my team about something a lot of law firms get wrong: Treating SEO like it’s “set-it-and-forget-it” —...
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Google’s #1 ranking factor for law firms in 2025
We’ve got some big algorithm changes coming down the pike... Google's been quietly changing how it ranks law firm websites. While most firms are focusing on keywords and content right now... There’s another factor that’s...
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Behind-the-scenes look at our AI content strategy
Take a peek inside the ApricotLaw writer’s room! A very merry Christmas Eve and Happy Holidays! Hope you and your family are doing great this holiday season. Today, I want to talk about a topic...
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Law firm street cred 101
How to stand out when your competitors use fake reviews The other day I was helping a lawyer to build his Google Business Profile. He’d been working hard to get positive reviews for his firm,...
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The scary consequences of pausing your SEO campaign
Taking a break might cost more than you think. I’ve been doing a lot of consulting calls lately with smaller law firms. Many are in the early stages of scaling and figuring out their marketing....
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Are your firm’s SEO practices outdated? 🤨
Strategies are changing fast — is your law firm keeping up? Here’s a little something to keep your law firm’s piggy bank full this holiday season: In a recent newsletter, I talked about why firms should...
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