A landing page is the page that a user arrives on when they click a link from a search engine results page, or SERP. In many cases, especially on small websites, that page is the...
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Keyword density is an old search engine optimization method that is no longer effective. It involved using a certain keyword – or multiple keywords – a certain number of times on one webpage. In the...
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Keyword cannibalization. It sounds terrifying, doesn’t it? It is. What is Keyword Cannibalization? Keyword cannibalization is the process of using the same keyword so much on one website that it dilutes its power, confuses the...
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Organic search engine results – those that appear naturally on search engine results pages, or SERPs – are incredibly important for law firms. Unlike paid results, which are what you’ll see in the top three...
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A link exchange is a reciprocal linking scheme that can harm your website’s ranking. Unfortunately, many law firm websites participated in link exchanges when they were a still viable search engine optimization strategy – and...
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Keyword stuffing refers to an outdated search engine optimization technique that involves filling a page with a certain number of keywords. Often, those keywords make content difficult – if not impossible – to understand. The...
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