The Trusted Law Firm Blog Archive
[SEO Dictionary] Latent Semantic Indexing
Latent semantic indexing, or LSI, is the process by which search engines index groups of associated words in a document. These words are commonly called long-tail keywords or long-tail searches. Google uses latent semantic indexing...
READ MORE
How Local Search Works for Law Firms
Local search is the best way for search engines to help their users at this point – and if you’re a lawyer, that’s great news. Few people in NYC want to search for an attorney...
READ MORE
[SEO Dictionary] Definition of Black Hat
In search engine optimization, the term black hat refers to sneaky, underhanded techniques that some people employ in order to cheat the search engine ranking algorithms. Black hat SEO generally makes use of aggressive techniques...
READ MORE
[SEO Dictionary] Definition of Backlink
A backlink, which is synonymous with inlink or incoming link, is a link into a webpage or website from any other page or site. When you’re on a website and you see a hyperlink that...
READ MORE
The 5 Most Effective Social Media Tactics for Law Firms
When you’re running a law firm, you already know that you need an awe-inspiring, responsive website and a well-rounded blog. You probably know, too, that you need an effective social media strategy. There’s just so...
READ MORE
[SEO Dictionary] Definition of Authority
Authority is the amount of weight a site or page carries for a search query. It’s also referred to as trust – and Google, Bing and Yahoo will only deliver pages to searchers that they...
READ MORE
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.